When Sharifa Wilson started bringing her archived content from Tumblr to Twitter, she didn't do it for clout or likes. Their style set a precedent worth marveling over, and many looks have received modern-day updates across Gen-Z-friendly retailers and brands. From Aaliyah's crop tops and baggy jeans to the constant presence of rhinestones and mini skirts worn by the likes of Beyoncé during her Destiny's Child days and a young Mariah Carey. Outside of the small screen, red carpet fashion was just as memorable. There's also the iconic color-coordinated outfits from Lil Kim's "Crush on You" video that have, in recent years, become popular Halloween costumes. Take the looks from Elliott's "Beep Me 911" video, which includes a divine gold robe moment, as well as pink patent leather bustier tops and dresses. What tends to stand out, though, is the fashion of the '90s and early '00s perhaps because it's the most daring (or some might say the most divisive), and much of it was ushered in by the popular musical artists at the time. "Now there's so much online." And perhaps because of that, these accounts can feel repetitive after a while, like you're seeing the same posts - and the same people - over and over again. "You used to have to buy magazines and books," White says. It's not that hard to become a digital archivist these days almost anyone can throw their Von Dutch hat into the ring. Now, she posts throwback images on her personal Instagram account, in between selfies and photos of her baby girl. "I wasn't trying to make a huge statement, I just wanted to share some visual inspiration," she explains. Her first post, she recalls, was a still from Missy Elliott's "Beep Me 911" music video, which premiered in 1998.
"People know that it'll get engagement." White started archiving images on Tumblr back in 2014. "I think it's a trend now," Brooklyn White says of their popularity. There are hundreds of nostalgia-driven accounts on Instagram today - some being as niche as tracking down the outfits on Living Single or documenting Princess Diana's most memorable fashion moments. And nothing has helped push this obsession with the past to the forefront more than social media. Everything that happened before - specifically in the '90s and early '00s - is happening again, to the point where it feels like we're living in a constant state of deja vu. Bands are reuniting to pay homage to their throwback hits. Fashion designers are tapping into their archives. Hollywood is constantly churning out remakes and reboots.
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